The LACOSTE legend was born in 1933, when René Lacoste revolutionized mens’ fashion on the tennis courts with what has now become the classic LACOSTE polo shirt. Almost 80 years after its creation, LACOSTE has become a lifestyle brand with a large collection of apparel for women, men and children, footwear, fragrances, leather goods, eyewear, watches and more. The crocodile incarnates today the elegance of the champion.