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The LACED brand was established in 2006 as Boston’s first High-End sneaker boutique. In July 2010, Joamil Rodriguez acquired the LACED BOSTON brand and store-front, ideally located in the heart of Boston’s historic South End. Family owned and operated, LACED has a welcoming and relaxed atmosphere offering a vast selection of brands and styles. LACED is a reflection of true street culture. A skate shop and sneaker boutique, LACED not only carries exclusive streetwear and lifestyle brands and products but offers an independent brand section reflecting emerging trends and local designers.

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