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Born and bred in Los Angeles, Lucky Brand shipped its first pair of vintage-inspired jeans in 1990 and quickly became known as a pioneer in the world of denim. Our premium jeans are washed, treated and distressed (often by hand) for a natural looking wear and tear that is the hallmark of our denim. Whether you’re hanging ten or taking a cross-country road trip, do it in America’s favorite jeans.Back To Stores